Tuesday, October 19, 2010

Alphabet Soup

Credentials can be a tricky thing, particularly in the financial services industry. This article points out how many different credentials and designations exist for "financial planners" - CFA, CFP, CFRA, CSP.... This makes it very difficult for consumers to differentiate which professionals are truly advisors focused on the clients' best interest, and which are just sales people looking to sell products with high commissions.

This video sums it up nicely:

For the record, my own personal alphabet soup looks like this: